CSS3 Attribute selectors

Substring matching attribute selectors

[att^=val] - Represents an element with the att attribute whose value begins with the prefix 'val'.

[att$=val] - Represents an element with the att attribute whose value ends with the suffix 'val'.

[att*=val] - Represents an element with the att attribute whose value contains at least one instance of the substring 'val'.

p[title^='te'] {background: #999;}
<p title='test'>Paragraph have a grey background.</p>

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